A Trace Blending with Time: From Hasan Şevki Efendi to Perfumene
Who is Hasan Shoghi Effendi?
Born in 1882, Hasan Şevki Efendi is one of the rare names who were involved in the production of scents and colognes during the Ottoman period. Known for his hand-made essences, glass bottles and classic label designs in Istanbul at the time, Hasan Şevki is particularly notable for his glass forms. His products bearing the inscription "Constantinople" have become objects of remembrance for both local and foreign users; they have fixed the elegance of the period in a small glass bottle.
The forms of the bottles, the shape of the cap, the elegance of the label and the written language used are part of the visual memory of not only a product but also an era. These objects left behind by an almost forgotten producer today find new meaning in the hands of a contemporary brand.
This Perfume Bowl
What Did He Take From Me?
Parfümane's design language is a way of conveying the past without telling it out loud. In this context, the archive bottle of Hasan Şevki Efendi's cologne has been re-read not only as an element of nostalgia, but as a thoughtful reference.
In the bottle redesigned by Parfümane:
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The fidelity of form has been preserved.
The classic glass silhouette, tapering from the neck downwards, has been measured exactly as it was originally and transferred to production. The vertical proportion carried by the bottle has been both taken from the past and has become the signature of the new collections. -
Cover detail has been respected.
The metal-looking top form on Hasan Şevki Efendi's bottle was transformed into an elegant cast cap in Parfümane, but the original contour was preserved. This detail creates a direct connection in visual memory. -
Label aesthetics have been reinterpreted.
The label form with a gold framed floral pattern was redrawn by Parfümane in a simpler way but in line with the design balance of that period. The modern font in the content not only brings this past to the present, but also represents the brand's stance. -
Color transitions and transparency are preserved.
The golden hue that has faded over time in the original bottle is presented in Parfümane in a deliberately matte modern gold tone. This choice is based on the idea of creating a trace that remains, not one that shines.
This design approach is a transformation that is far from one-to-one copying, but respects time and acts with awareness of visual memory.
Silent Continuity in a Glass Bottle
This approach by Parfümane is not just a design choice; it is a brand stance based on the principle of cultural continuity. Reviving a forgotten bottle from a period on today's shelf is done with the intention of "continuing" rather than "reproducing".
In terms of branding, this approach offers a line that lives the past, not imitates it. A structure is built that does not surrender to nostalgia, but does not ignore it either. In this way, the user comes into contact with an object that carries a memory, not just a perfume bottle.
Each new production progresses without deviating from this path. For perfumers, a product is not only the scent it contains, but also the shape it carries, the feeling it leaves behind, and the memory it is based on.
Conclusion
The elegance that Hasan Şevki Efendi once shaped with glass is now transformed into a modern silence in the hands of Parfümane. This is not just a matter of aesthetics; it is also a form of cultural loyalty.
This trace that blends into time remains silently in a glass bottle. It tells without speaking.
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